Sat 20 Mar 2010
An interesting pair of news items today from the go-get-’em bulldog reporters over at Thanh Nien News, who never met a soft news story they couldn’t somehow make softer:
CKE Restaurants Inc. said Thursday that it signed an exclusive deal to open 25 of its Carl’s Jr. restaurants in Vietnam. The Vietnam agreement with the Mesa Group will see the first Carl’s Jr. restaurant open in Ho Chi Minh City in April.”
And in a related but equally mortifying development:
Subway, the U.S.-based sandwich-shop chain, plans to open its first store in Vietnam in August and is targeting 25 shops throughout the country by 2015 … The Milford, Connecticut-based company will adapt its standard menu to Vietnamese tastes.
Vietnam, bless its Stone-Age heart, has until now remained almost completely untainted by the culinary disease of Western-style fast food. That’s not to say the food here is disease free; nothing could be further from the truth — even the tap water is potentially deadly — but at least the local cuisine has nearly always been local — at least until the turn of the millennium. In 1999, the Philippines’ biggest hamburger broker, Jollibee, broke into the Vienamese market (signature dish: something called “Chicken Chickenrice,” which must have taken the marketing team a full focus group session and entire minutes of brainstorming to come up with). Around the same time, South Korean beef-’n'-bird joint Lotteria stormed the beaches. A few years later, in 2000, the world’s largest perpetrator of fast-food, U.S.-based Yum! Brands, muscled its fat ass into the room, after which a rash of KFCs and Pizza Huts broke out all over the country. Apart from that grease-spattered mob, however, Vietnam has been otherwise franchise-free. In fact, this may be the only country left in the world without a single Starbucks, which might go a long way toward explaining the mystifying lack of sullen, shaggy-haired, plaid-pants-wearing hipsters among the Vietnamese.
Meanwhile, over at The New York Times yesterday, writer David Farley explored the foodie scene in Saigon with Manhattan restaurateur and home boy Michael Huynh for that paper’s Asia-Pacific edition of its weekly Travel section. The money quote:
‘You like congealed pigs’ blood?’ my travel companion asked, pulling me over to a street cart in Ho Chi Minh City. Before I could answer, two bowls of chao, a rice porridge bobbing with slices of pork sausage and cubes of coagulated blood, were plopped in our hands.
In all fairness, the coagulated pig’s blood soup is not half bad.
In tangentially related news, the recently announced Ho Chi Minh City subway (a mythical public transit development not to be confused with the sandwich shop) is proceeding apace, with the first of six lines expected to be completed sometime shortly before all matter and space-time in the universe collapse into a infinitely dense, dimensionless singularity.

